Author: rachelpritchard

5 ways content can: increase brand awareness

Brand awareness is integral to the running of a business. In actual fact, it directly impacts how many customers and clients you generate – consumers are much more likely to purchase from brands they recognise and trust. So, whether you are a new company looking to launch, or an older brand reaching for revival, content […]

5 ways content can: grow an email list

Email trumps social media for communicating with customers – you are 6 times more likely to get higher click-through rates than tweets and it’s 40 times more effective at acquiring new customers than Facebook or Twitter. When looking for ways to help your business flourish, growing an engaged email list should be high on your […]