Author: rachelpritchard

It’s true that content, and how you market it, really can have a direct impact on sales. Using a combination of compelling copy and eye-catching visuals to answer your prospects’ common questions and build their trust will no doubt help to shorten the sales cycle. Here’s how…

Brand awareness is integral to the running of a business. In actual fact, it directly impacts how many customers and clients you generate – consumers are much more likely to purchase from brands they recognise and trust. So, whether you are a new company looking to launch, or an older brand reaching for revival, content […]

Email trumps social media for communicating with customers – you are 6 times more likely to get higher click-through rates than tweets and it’s 40 times more effective at acquiring new customers than Facebook or Twitter. When looking for ways to help your business flourish, growing an engaged email list should be high on your […]

Entering and triumphing at business awards can rocket your sales, boost awareness, and help you leave the competition in your wake. If submitting award entries isn’t on your list of things to do, read on to find out why they should be…

Producing content for those in the professional services sector is a particular craft. You are seeking to nurture and build personal relationships, while also demonstrating your valuable expertise and specific know-how with which you can meet your clients’ and prospects’ needs. What it really comes down to is building trust. In this blog, I look […]

Originating in 19th century England, a ‘freelance’ was a knight without a lord, meaning their weapons were not bound to serve a particular castle and its people. They could be employed by any lord who needed extra help – so in other words, their lance was free for hire. Let’s look at how a freelance […]

You have outlined your products or services on your website, but can your products do what you say they can? And, do you really do what you say you do? The proof is in the pudding as they say, so why not show off your ‘star bakes’ in a sweet client case study?

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging.

So you’ve decided to run an event – but now you need to harness the power of words and pictures to get your potential audience engaged, through the door, and coming back for more.

Press releases are statements shared with the media to generate news coverage, so what are you waiting for? Get the word out there and increase visibility for your business.